Brand Executive

 Purpose of the position

The purpose of this position is to support and maintain KINGS International School’s brand identity through consistent messaging, visual standards, and campaign execution across all channels to strengthen brand recognition and positioning.

 Principle Responsibilities

Brand Strategy Support: Assist the Brand Manager in developing and executing strategic

·       Brand campaigns, ensuring they align with the school’s vision, values, and long-term goals.

·       Brand Consistency: Ensure consistent messaging, visual identity, and tone across all internal and external communications, including print, digital, social media, and advertising materials.

·       Campaign Execution: Support the creation and delivery of brand campaigns, both online and offline, to promote KINGS International School’s educational offerings and initiatives.

·       Market Research: Conduct market research and competitive analysis to understand the school’s position in the market and identify opportunities for brand growth and differentiation.

·       Content Calendar Development: Develop monthly content calendar on time together with in house design team. Need output support for the social posts’ contents. Need to support design briefing as well with the moodboard/ mood and tone to the design team

·       Social Media Management: Manage the respective school pages for social posts publishing, including community management (comments and replies) if required

·       Social media and Digital Presence: Collaborate with team to ensure the brand’s presence on social media platforms is aligned with the overall brand messaging and strategy.

·       Event Support: Assist in the planning and execution of brand-related events, such as open houses, school fairs, and promotional events, to engage prospective students, parents, and the community.

·       Internal Collaboration: Work closely with the admissions, and communications teams to ensure all branding materials and initiatives are cohesive and support the school’s objectives.

·       Brand Reporting: Monthly track and report on the performance of brand campaigns and initiatives, providing insights and recommendations for future efforts. Competitor analysis reports are also required.

Required qualifications/experience: related field

·       Bachelor’s degree in Marketing, Communications, or a related field preferred

·       1–3 years of experience in brand management, marketing, or a similar role (education sector experience is a plus); fresh graduates may be considered with strong practical skills and commitment. Candidates with marketing or advertising agency experience are also encouraged to apply.

·       Strong understanding of branding principles, marketing strategies, and digital media

·       Proficient in Microsoft Office (Excel, PowerPoint); familiarity with Canva and CapCut is an advantage

·       Excellent communication, interpersonal skills, and a strong team-oriented mindset

·       Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously

·       Creative thinker with a passion for education and alignment with the school’s values and mission

·       Ability to work independently and collaboratively in a fast-paced environment, with the ability to handle pressure and meet deadlines

Key Interfaces

 Internal:

 ·       Brand Manager / Marketing Manager, Head of Marketing, Managing Director (for direction, approvals, and reporting where required)

·       Academic Team (for school programs, campaigns, and content alignment)

·       Operations Team (for event execution and logistics coordination)

·       Design Team (for creative execution and output delivery)

 External:

 ·       Marketing / Advertising Agencies (for campaign support and production)

·       Vendors & Suppliers (printing, event setup, media production)

·       Students, Parents, and Community Stakeholders (for engagement activities and brand experience)

·       Media and Digital Platforms (social media, advertising channels)